“Flip the Funnel: How to Use Existing Customers to Gain New Ones,” is the third book from Jospeh Jaffe. In the book, Jaffe challenges the reader to flip everything they know – focusing on customer retention to the point where it becomes the new acquisition. In other words, Jaffe proposes that an intense focus on loyalty enables companies to realize the full potential of their customers as advocates, salespeople and affiliates.

We’re excited to hear Joseph discuss the ideas behind “Flip the Funnel” in his keynote presentation at Voxeo’s Unlocked and Loaded Customer Summit. The event will be held at the JW Marriott Grande Lakes in Orlando, FL, October 10-12. To learn more and register for free, go to www.voxeo.com/summit2011.

Joseph is a respected marketing consultant and thought leader. His popular blog and audio podcast, “Jaffe Juice,” provides daily and weekly commentary on all things new marketing. Check it out at www.jaffejuice.com.

©2011 Voxeo Talks. All Rights Reserved.

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Related posts:

  1. Unlocked and Loaded – Voxeo’s 2011 Customer Summit Agenda
  2. Registration for the 2011 Voxeo Customer Summit is OPEN!
  3. Want to learn how your business can ROCK with Voxeo? Attend our Customer Summit June 21-23

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