Mercedes’ “Escape The Map” Uses Phono & Tropo for Realtime Communications
Mercedes-Benz recently launched their Escape The Map video/game campaign, created by AMV BBDO and Unit9 with communications built by Integrated Voice Solutions. This video/game campaign technology utilizes Tropo and Phono from Voxeo Labs!
This next-generation video/game ad campaign is about a young woman named Marie who finds herself trapped in her Mercedes C 63 AMBG Coupé in a Streetview-inspired version of Hong Kong. Marie needs to escape from the map before her face is forever blurred-out. Your goal is to help free Marie by working out a series of clues and be entered into a prize drawing to win the car! (Restrictions apply.)
Towards the end of the game, you are asked to enter your UK phone number into browser to help Marie escape. A call is triggered from the web browser using our PhonoSDK and Tropo call transfer technology to connect the phone call from within the game!
Play the game today at http://escapethemap.co.uk!
Credits:
The Escape The Map campaign was developed at AMV BBDO, London.
The interactive film was directed by director Carl Erik Rinsch via RSA Films.
The site was developed at Unit9 by interactive director Rob Corradi, producer Alessandro Pula, and technical director Yates Buckley.
The Phono and Tropo communications apps were developed by Integrated Voice Solutions
Music was created at 11.59 by Atticus Ross, Claudia Sarne and Leo Ross.
Marie is played by Mariah Bonner.
Realtime communications technology is powered by Voxeo Labs.
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