Hear “Flip the Funnel” author, Joseph Jaffe, at Voxeo Customer Summit
“Flip the Funnel: How to Use Existing Customers to Gain New Ones,” is the third book from Jospeh Jaffe. In the book, Jaffe challenges the reader to flip everything they know – focusing on customer retention to the point where it becomes the new acquisition. In other words, Jaffe proposes that an intense focus on [...]
